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Latest from Our Hometown - - Page 16
20
Aug
Last year, Our-Hometown partnered up with the Virginia Press Association to launch our first Digital Initiative — a program aimed at getting all newspapers under the Virginia Press Association’s umbrella on the web with a turnkey digital revenue model. Many local newspapers, especially those covering smaller towns and communities, are still relying entirely on a printed newspaper funded by local advertisers, having neglected to take the next step of launching […]
16
Aug
Last week, Our-Hometown announced our brand new Audio Articles Playlist feature, allowing listeners the ability to tune in to entire playlists of Audio Articles rather than just a single article at a time. With this feature, listeners can find playlists for the Latest Audio Articles, This Week’s or Last Week’s News, as well as playlists for each individual article category. We’ve now released our first update for Audio Articles Playlist, […]
9
Aug
Last month, Our-Hometown President & CEO Matthew Larson had the opportunity to sit down with the General Manager of the Western Ag Reporter, Jared Murnin. While the Western Ag Reporter is based in Billings, Montana, the publication covers the 14 Northwestern states and is one of the most-read weekly agriculture newspapers in the industry. Jared, Matthew and other members of the OHT team discussed how Our-Hometown and the Western Ag […]
9
Aug
Our-Hometown is excited to announce the latest enhancement to our popular Audio Articles feature: the Playlist! Audio Articles Playlist is a centralized hub on your website where a reader can listen to any of several preset playlists of Audio Articles published on the website. These preset playlists include a dedicated playlist for each traditional article category on the website, as well as more refined Collections such as the self-explanatory “This […]
26
Jul
One way that local newspapers differ from larger, digital-based news outlets is their focus on the communities and neighborhoods that they cover. Newspapers, of course, help their residents stay up to date on the latest news and happenings — but they also help their residents stay up to date on each other by publishing Milestone Announcements submitted by the community. These Milestone Announcements can include things like Birth Notices, Engagement […]
19
Jul
The next in a series of webinars hosted by “The News Guru” Kevin Slimp and brought to our customers free of charge by Our-Hometown is scheduled for Thursday, July 29th at 2:00pm EST and will focus on Getting People to Pick Up Your Paper! “Don’t miss out as the “News Guru” discusses new research, information from recent focus groups, insights and more related to getting people to pick up your paper. Kevin will […]
6
Jul
Throughout the spring and early summer months, Our-Hometown customers have enjoyed free admission to a number of premium webinars at NewspaperAcademy.com as a part of our special partnership with Kevin Slimp aka “The News Guru.” By the end of July, Kevin will have completed six live webinars, leaving just one session remaining in our initial agreement. The following topics have been covered, or will be covered in the final sessions: […]
3
Jul
If you work in the newspaper industry, you’re probably already aware that most web traffic is now coming from mobile devices. The switch to mobile has been an internet-wide trend throughout the 2010s. However, our latest statistics show just how dramatic this shift has been over even the past couple of years. According to our platform-wide statistics, in 2018, our websites saw nearly 80% of online traffic coming from traditional […]
1
Jul
The next in a series of webinars hosted by “The News Guru” Kevin Slimp and brought to our customers free of charge by Our-Hometown is scheduled for Thursday, September 9th at 12:00pm EST and will focus on Mastering Adobe InDesign Styles! “Some of the most powerful tools in InDesign are the styles. Most users are only familiar with one or two of them. Some don’t know anything about them. Not to worry. In […]
28
Jun
Our-Hometown, Inc. president & CEO Matthew Larson has been invited to give a live webinar presentation in conjunction with America’s Newspapers, this time on the topic of Email Newsletter Basics, on July 15th beginning at 2PM Eastern. The America’s Newspapers website describes the event as follows: Email newsletters are a key component of any business’ marketing toolkit. Unlike social media marketing, which uses top-secret algorithms to distribute content, the email […]
