Join Our-Hometown President & CEO Matthew Larson later this month for another LIVE WEBINAREVENT focusing on Reviving Newspapers in Digital News Deserts, hosted by our friends and partners at Online Media Campus. The presentation is scheduled for November 18th at 2PM EST.
In the presentation, Larson will identify ways for newspapers to expand their digital outreach and take advantage of the massive online audience waiting to consume the news each day. Some of these techniques include sharing content across social media, helping Google index your site for better search results, and submitting your headlines to Google News.
To borrow OMC‘s analogy: “The digital landscape is analogous to the Great Plains of 19th century middle America. If you try to build a farm (website) without a clear path to the railroad (Google/Facebook), then there is no practical way of developing a sustainable town (digital business).”