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Media - - Page 9
7
May
Our-Hometown President & CEO Matthew Larson will be giving a live presentation on USING AUTOMATION TO INCREASE AUDIENCE REVENUE AND ENGAGEMENT later this morning at 10:15 AM CST as a part of the 2021 Illinois Press Association/Foundation Convention. The annual convention is being held virtually this year via the Zoom video conferencing platform, and members of the Illinois Press Association are invited to attend all of the day’s events for […]
5
May
Back in February, the state of Texas was hit with a rare winter storm that brought snow, bitter cold temperatures and slick, icy roads to residents unaccustomed to such conditions. Power grids across the state failed due to the high usage of heat and energy, ultimately leaving as many as 3.5 million Texans without heat or power for several days. Caught in the middle of all of this were the […]
5
May
Back in March, Our-Hometown President & CEO Matthew Larson gave a presentation that introduced and detailed our new Audio Articles Podcast product for attendees of a LIVE webinar hosted by Online Media Campus and The Iowa Newspaper Foundation. During the presentation, Matthew explains what a podcast is and what kind of benefits one can provide for a newspaper in terms of growing outreach and audience. He also offers a general […]
5
Apr
If you’ve ever sat down and opened a newspaper — which many of today’s young news consumers have not — you’ve probably pulled out a collection of broadsheets, coupons, and other advertising material geared toward newspaper readers. Newspapers have traditionally acted as a vessel for local businesses and advertisers to deliver these inserts to readers by including them inside the pages of the daily or weekly newspaper. The sudden emphasis […]
7
Sep
Our-Hometown’s upcoming Virtual Conference on Rethinking Paywalls for FREE Print Newspapers took place this past Friday. In this session, Our-Hometown CEO Matt Larson reviewed a case study from a group of free print newspapers that successfully launched a Metered Paywall on their websites in 2018 in an attempt to develop a digital revenue model that isn’t dependent on digital and mobile advertising, and instead can rely on their base of subscribers. […]
12
Apr
It has been clear for some time that digital journalism is king in today’s world, but the COVID-19 outbreak has really accelerated the need for many publishers to adapt — and that doesn’t just mean updating their websites more frequently. In order to truly adapt, you need to take advantage of all the different kinds of digital media available online and leverage it to generate new readers, new advertisers, and […]
30
Aug
Many publishers ask me which features other newspapers are using to generate digital revenue, engage with readers, and reduce operational costs. In response, I have put together the following list of features currently available with Our Hometown: Revenue Opportunities Unlimited Web Ad Options Simple to Manage Business Directory Customizable Advertiser Profiles Bulk Print Ad Upload and Automatic Profile Generation New Classified Directory Real Estate Listings Coupons and Daily Deals Sell […]
16
Nov
Facebook likes to talk about all the money publishers can make on their Instant Articles platform – just look at the information provided in the following infographic: 20% more clicks than mobile web articles 70% less likely to abandon the article due to page load speeds 30% more shares than a mobile web article Seems too good to be true, right? What Facebook doesn’t come right out & say is […]
23
Feb
Breaking down the good & bad of clickbait articles Clickbait used to be a catch-all phrase for the types of articles that generated clicks but also lead readers away from the site they were on, sometimes through a maze of other sites, to get to the actual article they wanted to read. This puts publishers in a tricky position at times, because there’s nothing wrong with an interesting article title […]
5
Feb
The newspaper industry has lagged behind in terms of digital progress compared to other industries trying out the latest digital trend as it emerges. And while that has been changing as of late, there are other strengths that newspapers continue to hold such as high quality audiences, strong use of coupons, and a long-term relationship with their audience. Editor & Publisher lists 5 ways to take these strengths and further deepen […]
