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Revenue - - Page 6
18
Jan
MemberPress is the plug-in that powers digital subscriptions on the vast majority of Our-Hometown customers’ websites. It allows publishers to restrict their premium content to paid subscribers, while also providing all of the tools needed to create and manage various subscription options and collect payment from their customers.
20
Dec
Our-Hometown is excited to announce the first major LIVE WEBINAR event of the new year for news publishers: SEO For Newspapers on January 27th, 2022 at 12PM EST. Search Engine Optimization (SEO), put simply, refers to the practice of improving your website’s performance in search results across major search engines like Google, Bing, or Yahoo. Generally speaking, a website that performs better in search results is more likely to see […]
20
Dec
Email marketing can be a powerful tool for generating new revenue for a newspaper or website, generally by appealing to new subscribers with a preview of your content and inviting them to subscribe. However, a lot of newspapers overlook the importance of appealing to former subscribers — many of whom are even more likely to subscribe under the right circumstances. Our Automated Newsletter Coupons feature aims to do just that […]
13
Dec
Nowadays, most publications with an online presence allow visitors to subscribe to an email newsletter to receive important updates and breaking news, even if the visitor isn’t yet ready to become a paid digital subscriber. The goal is to build a list of newsletter subscribers that are essentially “leads” — people who were interested enough to join your free mailing list and receive your emails, but haven’t committed to paying […]
1
Nov
Join Our-Hometown President & CEO Matthew Larson later this month for another LIVE WEBINAR EVENT focusing on Reviving Newspapers in Digital News Deserts, hosted by our friends and partners at Online Media Campus. The presentation is scheduled for November 18th at 2PM EST. In the presentation, Larson will identify ways for newspapers to expand their digital outreach and take advantage of the massive online audience waiting to consume the news […]
18
Oct
Our-Hometown is incredibly excited to help out our friends at the New England Newspapers & Press Association as a Platinum Sponsor for their upcoming 2021 New England Newspaper Conference, taking place virtually this Thursday & Friday. Day one of the event will feature a Revenue Roundtable where publishers, editors and ad directors will share ideas and innovations geared towards increasing revenue, as well as an Editors Roundtable where a number […]
17
Oct
Some of the most common questions we’re asked by new customers or those considering our service relate to how we allow offline print subscribers to claim matching online access, primarily for cases where the newspaper or publication offers online access as a part of any print subscription at no additional cost. This is accomplished using our Print Upgrade Membership tool, with a little help from the publisher. The Print Upgrade […]
27
Sep
With support from the Virginia Press Association Digital Initiative, the Scott County Virginia Star has launched a new modern website powered by Our-Hometown’s fully customized WordPress platform. In 1993, Rex and Lisa McCarty purchased the newspaper and reaffirmed the focus of the newspaper as a community-based publication. They have been proud residents of Scott County since that time and consider themselves fortunate to be a part of the community. To […]
24
Sep
Last month, Our-Hometown President & CEO Matthew Larson and Sales Representative Tyler Woods had the opportunity to sit down with our good friend Guy Roginson, Excecutive Editor of SignalsAZ.com, to discuss the growing audience of mobile users and how websites should adapt to give these users the best experience possible. Together the trio discusses the importance of designing websites with the mobile experience in mind, the benefits of creating iOS […]
18
Sep
At Our-Hometown, the security of our customers’ websites and data is one of our top priorities. The following are tips and features designed to keep your website secure.
