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Websites - - Page 6
7
Dec
As we approach the end of the year, many publishers are eager to review any data that can help them develop a strategy for producing high-quality, engaging content to keep readers coming back in the year ahead. That same data can be useful for marketing purposes, such as adjusting advertising costs for specific categories or types of content that attract more readers. While there are countless techniques for examining visitor […]
7
Dec
Our friend and industry expert Kevin Slimp — host of the Kevin Slimp Webinar Series — has provided us the following guest column to distribute to our readers! We hope you enjoy Kevin’s insight, and register for his upcoming webinar. There’s no better time than the first of the year to take steps to improve your newspaper. I visit several newspapers each month, both online and in-person, offering advice on […]
1
Dec
In this publisher interview Vera Lemonovich and Tyler Wood of the Our-Hometown team is joined by Will Brumleve of the Ford County Chronicle in Illinois. We hear about the onboarding process, paywall performance and revenue, ad network implementation, and general feedback on features of the new website. A few highlights: Tyler: What did you think of the onboarding process. How do you think that went? Will: The process was just […]
30
Nov
Our-Hometown is excited to announce that the new MemberPress Gifting Add-On is now available for customers on our WordPress Publishing Platform, allowing readers to easily purchase and monitor digital Gift Subscriptions for a friend or family member through the website. The MemberPress Gifting Add-On replaces our existing Gift Subscriptions feature, offering a more streamlined and user-friendly approach that includes a direct integration with the MemberPress software. Setting up Gift Subscriptions […]
23
Nov
Publishers using SimpleCirc to manage print subscribers, rejoice! We are happy to announce that we’re currently testing a new integration that allows for automatic updating of customer accounts within SimpleCirc when subscriptions or renewals are purchased through your website. Our engineers have taken advantage of SimpleCirc’s API to send any new orders from MemberPress, with all relevant customer information, directly to SimpleCirc without any manual exporting, importing or copying of […]
16
Nov
From Finances Online’s 51 Key Online Payment Software Statistics You Must Learn: 2022 Data Analysis & Market Share: “This year’s findings from McKinsey’s Digital Payments Consumer Survey revealed a prevailing trend: 4 in 5 Americans used some form of online payment system. The survey also reveals some new online payment method statistics trends, such as cryptocurrency and ‘buy now, pay later’ (BNPL) (Goel et al., 2021).” The Breakdown According to […]
8
Nov
It’s that time of the year again — the season of giving! If you’re looking for some simple options to offer savings to new or existing subscribers this holiday season, Our-Hometown has got you covered! Strap on your Santa boots and spread some holiday cheer with Coupon Codes and other special promotions! Our-Hometown customers have several options for offering savings to their readers, the simplest and most effective being Coupon […]
7
Nov
Ninety percent of all search engine traffic goes through Google with its spiders crawling the web looking for the most relevant sites to display at the top of their results page. Since these searches get 60 percent of the clicks, earning a spot high on the first page of Google’s results nearly guarantees engagement. When someone searches for a local service, such as “newspaper in Salt Lake City, Utah,” Google […]
2
Nov
Our-Hometown’s engineers have released a small update to our Top Stories widget, adding the option to showcase the top performing stories of the past year. Previously, the widget was limited to a more immediate timeframe and only able to display the most popular articles of the past week, two weeks, one month, three months, or six months. Check out an example of the Top Stories widget in action on SignalsAZ […]
25
Oct
Our-Hometown is excited to announce that our friend, partner and frequent guest-contributor Mr. Kevin Slimp has agreed to offer our publishers the opportunity to meet with him for a FREE consultation on ways to improve their newspaper product! Kevin is well-known in the newspaper industry for his wide array of expertise across various stages of the newspaper production process — everything from writing effective headlines and designing effective advertisements to […]