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2
Feb
As technology continues to evolve, it’s important for businesses to stay up-to-date with the latest tools and platforms. In the world of web analytics, this means making the switch from Google Analytics Universal to the new and improved Google Analytics 4. As you may already know, Google Analytics Universal is being phased out and will stop processing new data on July 1st, 2023. This means that it is essential for […]
30
Jan
In this walkthrough we will demonstrate how to include display ads in your Reverse Publishing export for layout and pagination in Adobe InDesign. From your website’s dashboard look for Reverse Publishing in the listing on the left. As you hover your mouse a submenu will appear then click on Reverse Publishing. Here is where your website’s article content can be exported for a particular edition and filtered by category. In […]
26
Jan
In this walkthrough we will demonstrate a method for exporting classifieds submitted via a form on your website for import into Adobe InDesign and pagination. From your site’s dashboard go to Forms and then the sub-item Forms where you will see all those being used on the website. Here we have a Classified Order Form with the submitted entries. You can click on Entries to view the individual submissions. To […]
26
Jan
At Our-Hometown, Inc. we understand the challenges that newspaper publishers face in today’s digital landscape, having assisted in combating these hurdles for over two decades. This experience has helped us to develop revolutionary features like our Reverse Publishing tool, which allows news publishers to easily compile, edit and publish their articles on the web before exporting them to InDesign or other layout software to prepare the print edition. Our Reverse […]
25
Jan
In this support session, Our-Hometown’s lead CSR Vera Lemonovich walks Emily Sachar of the Red Hook Daily Catch through building an info box as a sidebar within an article using the WordPress Block Editor. Topics covered include using the Columns block, adding colors, and article layout. Walkthrough Info boxes or callout content are great tools to lay out article content in such a way to make it stand apart from […]
23
Jan
In this publisher interview the Our-Hometown team is joined by Alexis Tackett of the New Pine Plains Herald in New York. We hear about the onboarding process, website traffic, newsletters, and general feedback on features of the new website.
12
Jan
Although the newspaper industry has changed dramatically in the past several years, we’re still facing many of the same challenges that have plagued publishers for decades. Namely: declining subscriptions. We wanted to help our customers start the new year off on the right foot by offering several simple methods publishers can use to increase subscription revenue in 2023. Below are 10 Ways to Increase Subscription Revenue this year: 1. Combo […]
4
Jan
The team here at Our-Hometown is excited about the year ahead, and we can’t wait to share more information on all of the things we have planned for 2023. But first, as part of our annual review process, we’d like to invite all current Our-Hometown customers to fill out the short form below with up-to-date contact information for your publication and key staff members. There is also a section for […]
7
Dec
As we approach the end of the year, many publishers are eager to review any data that can help them develop a strategy for producing high-quality, engaging content to keep readers coming back in the year ahead. That same data can be useful for marketing purposes, such as adjusting advertising costs for specific categories or types of content that attract more readers. While there are countless techniques for examining visitor […]
7
Dec
Our friend and industry expert Kevin Slimp — host of the Kevin Slimp Webinar Series — has provided us the following guest column to distribute to our readers! We hope you enjoy Kevin’s insight, and register for his upcoming webinar. There’s no better time than the first of the year to take steps to improve your newspaper. I visit several newspapers each month, both online and in-person, offering advice on […]