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General - - Page 11
26
Jan
At Our-Hometown, Inc. we understand the challenges that newspaper publishers face in today’s digital landscape, having assisted in combating these hurdles for over two decades. This experience has helped us to develop revolutionary features like our Reverse Publishing tool, which allows news publishers to easily compile, edit and publish their articles on the web before exporting them to InDesign or other layout software to prepare the print edition. Our Reverse […]
19
Jan
Our-Hometown’s Digital Initiative program launched in 2022, partnering with three State Press Associations and already assisting more than a dozen newspaper publications transition to a digital model that introduces a number of brand new revenue streams unavailable to print-only publications. We’re excited to see the program expand to more states and Press Associations in 2023, continuing our goal of assisting every print newspaper in the country adapt to the ever-evolving […]
19
Jan
Social media icons can display across all of your website content allowing visitors to share stories or posts they engage with to their favorite social network or via email links. However you may not want this feature available on some content. The following is a brief walkthrough on how to manage where these icons appear via your admin dashboard. Firstly the social media share icons appear in two main places: […]
12
Jan
Although the newspaper industry has changed dramatically in the past several years, we’re still facing many of the same challenges that have plagued publishers for decades. Namely: declining subscriptions. We wanted to help our customers start the new year off on the right foot by offering several simple methods publishers can use to increase subscription revenue in 2023. Below are 10 Ways to Increase Subscription Revenue this year: 1. Combo […]
4
Jan
The team here at Our-Hometown is excited about the year ahead, and we can’t wait to share more information on all of the things we have planned for 2023. But first, as part of our annual review process, we’d like to invite all current Our-Hometown customers to fill out the short form below with up-to-date contact information for your publication and key staff members. There is also a section for […]
7
Dec
As we approach the end of the year, many publishers are eager to review any data that can help them develop a strategy for producing high-quality, engaging content to keep readers coming back in the year ahead. That same data can be useful for marketing purposes, such as adjusting advertising costs for specific categories or types of content that attract more readers. While there are countless techniques for examining visitor […]
7
Dec
Our friend and industry expert Kevin Slimp — host of the Kevin Slimp Webinar Series — has provided us the following guest column to distribute to our readers! We hope you enjoy Kevin’s insight, and register for his upcoming webinar. There’s no better time than the first of the year to take steps to improve your newspaper. I visit several newspapers each month, both online and in-person, offering advice on […]
1
Dec
In this publisher interview Vera Lemonovich and Tyler Wood of the Our-Hometown team is joined by Will Brumleve of the Ford County Chronicle in Illinois. We hear about the onboarding process, paywall performance and revenue, ad network implementation, and general feedback on features of the new website. A few highlights: Tyler: What did you think of the onboarding process. How do you think that went? Will: The process was just […]
30
Nov
Our-Hometown is excited to announce that the new MemberPress Gifting Add-On is now available for customers on our WordPress Publishing Platform, allowing readers to easily purchase and monitor digital Gift Subscriptions for a friend or family member through the website. The MemberPress Gifting Add-On replaces our existing Gift Subscriptions feature, offering a more streamlined and user-friendly approach that includes a direct integration with the MemberPress software. Setting up Gift Subscriptions […]
23
Nov
Publishers using SimpleCirc to manage print subscribers, rejoice! We are happy to announce that we’re currently testing a new integration that allows for automatic updating of customer accounts within SimpleCirc when subscriptions or renewals are purchased through your website. Our engineers have taken advantage of SimpleCirc’s API to send any new orders from MemberPress, with all relevant customer information, directly to SimpleCirc without any manual exporting, importing or copying of […]