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Our Hometown, Inc. - - Page 10
20
Dec
Email marketing can be a powerful tool for generating new revenue for a newspaper or website, generally by appealing to new subscribers with a preview of your content and inviting them to subscribe. However, a lot of newspapers overlook the importance of appealing to former subscribers — many of whom are even more likely to subscribe under the right circumstances. Our Automated Newsletter Coupons feature aims to do just that […]
13
Dec
Nowadays, most publications with an online presence allow visitors to subscribe to an email newsletter to receive important updates and breaking news, even if the visitor isn’t yet ready to become a paid digital subscriber. The goal is to build a list of newsletter subscribers that are essentially “leads” — people who were interested enough to join your free mailing list and receive your emails, but haven’t committed to paying […]
6
Dec
It’s that time of the year again! As a part of our annual system-wide security enhancement process that we introduced last year, all publishers and other newspaper staff members will be prompted to change their passwords beginning on Thursday, December 17th. This mandatory password change will be required for any Users that exist on your website with a role other than Subscriber, or in other words, any user with the […]
30
Nov
Throughout the Co-VID-19 pandemic, we’ve learned that people look more to their local news for updates on the virus, local closings, delivery services, and the like. People trust local news. An increased concern for personal health placed people at home rather than at the usual gyms and offices; people spent less time in their vehicles or on mass transit. And, even without the pandemic twist, people need variety. Let’s face […]
14
Nov
On behalf of our friends at Today in News Tech, Our-Hometown is happy to extend an invitation to all of our customers to attend a special LIVE interview with Mr. Arvid Tchivzhel, the Managing Director of the Digital Consulting Practice at Mather Economics! Today in News Tech recently discussed one of Tchivzhel’s Mather Economics articles, “Revenue Models Based on Newspaper Subscribers” for their video podcast, and are excited to have […]
3
Nov
Don’t tell anyone, but I must be older than I look. I started offering online training long before most people knew such a thing existed. 20 years ago, I worked with a production company in Indianapolis that hosted and produced my monthly webinars for newspapers. It was quite the production. My favorite part of each webinar was when the announcer would introduce me by saying, “And now, coming to you […]
1
Nov
Join Our-Hometown President & CEO Matthew Larson later this month for another LIVE WEBINAR EVENT focusing on Reviving Newspapers in Digital News Deserts, hosted by our friends and partners at Online Media Campus. The presentation is scheduled for November 18th at 2PM EST. In the presentation, Larson will identify ways for newspapers to expand their digital outreach and take advantage of the massive online audience waiting to consume the news […]
25
Oct
Our-Hometown, Inc. is excited to introduce our new Custom Events Block for The Newsletter Plugin, which equips your newsletter with the ability to include Events published to your website’s event calendar directly in your daily or weekly newsletter. This new Custom Events Block works just like most of the other blocks in the newsletter editor. When editing a newsletter using the Drag & Drop Composer, simply find the Custom Events […]
19
Oct
Day two of the conference will begin with the Conference Keynote at 11AM Eastern on Friday. The Conference Keynote will see Emily Ramshaw, co-founder and CEO of The 19th News, join Maria Archangelo to discuss different methods of growing audiences, strengthening partnerships and different funding models that have shown long-term sustainability. Immediately following the keynote, the presentation of the Allan B. Rogers Editorial Award, New England First Amendment Award, AP […]
19
Oct
Day one of the conference will kick off with the Revenue Roundtable at 10AM Eastern on Thursday, featuring publishers, editors and ad directors from various publications discussing techniques and innovative ideas for increasing revenue. The Editors Roundtable will begin shortly thereafter at 11AM Eastern and will feature an in-depth discussion on how editors have managed their newsrooms, particularly in the past couple of years that have seen many newspaper employees […]
