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OHT2021 -
29
Dec
We looked at news from 2021 on podcasting and saw these trends in Automation, Acquisition, and Monetization: Automation New Advertising Opportunities Created by the Audio Podcast Boom | Today in News Tech Local Journalism Sustainability Act, Audio Articles Playlists, and Apple Reduces App Revenue Share | Today in News Tech News Brief: New Advertising Opportunities Created by the Audio Podcast Boom Acquisition Using Audio for Audience Engagement, Kevin Slimp Announcement, […]
20
Dec
Our-Hometown is excited to announce the first major LIVE WEBINAR event of the new year for news publishers: SEO For Newspapers on January 27th, 2022 at 12PM EST. Search Engine Optimization (SEO), put simply, refers to the practice of improving your website’s performance in search results across major search engines like Google, Bing, or Yahoo. Generally speaking, a website that performs better in search results is more likely to see […]
3
Nov
Don’t tell anyone, but I must be older than I look. I started offering online training long before most people knew such a thing existed. 20 years ago, I worked with a production company in Indianapolis that hosted and produced my monthly webinars for newspapers. It was quite the production. My favorite part of each webinar was when the announcer would introduce me by saying, “And now, coming to you […]
1
Nov
Join Our-Hometown President & CEO Matthew Larson later this month for another LIVE WEBINAR EVENT focusing on Reviving Newspapers in Digital News Deserts, hosted by our friends and partners at Online Media Campus. The presentation is scheduled for November 18th at 2PM EST. In the presentation, Larson will identify ways for newspapers to expand their digital outreach and take advantage of the massive online audience waiting to consume the news […]
25
Oct
Our-Hometown, Inc. is excited to introduce our new Custom Events Block for The Newsletter Plugin, which equips your newsletter with the ability to include Events published to your website’s event calendar directly in your daily or weekly newsletter. This new Custom Events Block works just like most of the other blocks in the newsletter editor. When editing a newsletter using the Drag & Drop Composer, simply find the Custom Events […]
18
Oct
Our-Hometown is incredibly excited to help out our friends at the New England Newspapers & Press Association as a Platinum Sponsor for their upcoming 2021 New England Newspaper Conference, taking place virtually this Thursday & Friday. Day one of the event will feature a Revenue Roundtable where publishers, editors and ad directors will share ideas and innovations geared towards increasing revenue, as well as an Editors Roundtable where a number […]
14
Oct
Our-Hometown, Inc. is excited to invite you to join us once again for a LIVE webinar, 25 Years of Automating Digital Publishing for Newspapers, on Thursday, November 4th at 12PM EST. This special webinar will focus on the history of Our-Hometown, Inc. as host Matthew Larson takes attendees on a trip down memory lane, highlighting the achievements and milestones the family business has achieved since its inception in 1997. Originally […]
27
Sep
At Our-Hometown, the security of our customers’ websites and data is one of our top priorities. While there are no new specific security threats to warn you about, we thought it would be a good idea to pass along some general tips for internet security in the COVID-age. 1. Use Two-Factor Authentication Two-Factor Authentication is probably the single most powerful tool you have to protect against criminals trying to access […]
24
Sep
Last month, Our-Hometown President & CEO Matthew Larson and Sales Representative Tyler Woods had the opportunity to sit down with our good friend Guy Roginson, Excecutive Editor of SignalsAZ.com, to discuss the growing audience of mobile users and how websites should adapt to give these users the best experience possible. Together the trio discusses the importance of designing websites with the mobile experience in mind, the benefits of creating iOS […]
13
Sep
Our-Hometown, Inc. is excited to announce that the Kevin Slimp Webinar Series has been extended to include several more informative LIVE WEBINARS, all of which are open to Our-Hometown customers free of charge! During the first round of webinars included in our partnership, Kevin covered several highly-relevant topics, and many of our customers were able to immediately apply his expertise to their digital publishing workflow. The feedback we received was […]