Our Hometown Blog

What makes a paywall successful?  The New York Times & Wall Street Journal have both been successful in generating revenue via paid reader subscriptions for their digital content while other papers like The Sun & The Toronto Star continue to offer their content free online or have scrapped paywalls they initially used.   Who’s right about whether or not to use paywalls?  As publishers are discovering, it’s a balancing act of creating good, original content that readers are willing to pay for in their publications and finding a model that works best for their publication.  Different papers use hard paywalls, metered paywalls, single edition, daily, weekly, monthly or yearly subscriptions, and they have to find a price that their readers are willing to pay…

Read more about paywalls at Editor & Publisher

Learn more about the customizable paywall options Our Hometown has to offer

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