Paywalls: 50% of first year revenue come in the first 2 months
This study: Projecting Community Newspaper Paywall Revenues, characterizes the surge in digital subscription revenue seen during the first year at the Oil City (PA) Derrick. The website generated 50% of first year revenue after two months with a hard paywall. The data suggests this surge pattern can be used to predict any newspaper’s first year paywall revenue as early as sixty days post-paywall.
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