The publisher homepage is making a comeback
When was the last time a digital publisher got to have fun with their homepage? With the rise of search and social, news in consumed more by the article as it is shared online, than through a homepage gateway, the way print news is. Articles make the money and reach the audience. And because of this, publishers now have more flexibility and freedom to use their site homepages as a testing ground or as Dan Maccarone, co-found of design firm Charming Robot, put’s it, it’s a “playground for publishers to do some new fun stuff.”
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