Our Hometown Blog

Today’s webinar on SEO for Newspapers is available for replay below.

Special thanks to Michael Cottam, SEO Speaker and Consultant, for presenting today’s webinar. Michael covered the essentials for getting your newspaper website to rank high on Google search results. Watch the replay below to learn more about the Google “3 Pack”, importance of having consistent “NAP” (Name, address, phone number) across all platforms, and some of the ways you can use social media to boost your page rank.

CHAPTERS

• 00:00:00 – Start
• 00:00:10 – Acknowledgements
• 00:00:57 – Introduction
• 00:02:28 – Search Marketing Best Practices for Newspapers
• 00:07:16 – SEO: Basic Recommendations
• 00:12:23 – Social Media Marketing
• 00:15:35 – Social Media Platform-specific Tips
• 00:24:06 – Local Search Results Landscape
• 00:29:30 – Links and Backlinks to Your Site
• 00:35:31 – Reviews
• 00:37:16 – Search Traffic Sources [SERP]
• 00:44:47 – Local News Ranking Factors
• 00:46:48 – Expertise, Authority, and Trust
• 00:50:11 – Q&A
• 00:55:19 – Schema.org Demo
• 00:57:37 – Potential negatives to oversharing on social media
• 00:59:10 – Boosting posts
• 01:04:40 – ‘About this result’ on SERP
• 01:09:00 – SEO Analysis Tools

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