Our Hometown Blog

00:11 – Introduction to new author profile feature

01:00:11:01 – 01:00:38:14
Matt
Today is about a new feature that we came up with at our hometown. These author profiles, which. We’re doing it because of the SEO benefit. That’s the main reason. And I’ll explain why it’s going to benefit SEO in a second. But before we get into that, I just want to show you basically an example of what we’re now doing, because in the past we always had the author here, but it was not clickable.

01:00:38:16 – 01:01:05:26
Matt
You could look up author’s other work by using the search and looking in the archives, but it wasn’t as easily accessible as it is now. So this is what’s new. We can have a little avatar here for the author, but the name is now clickable, and then it’s going to take you to what we call the author profile page, which is not only a profile, but it’s also a list of all their work that’s dynamically updated constantly.

01:01:05:26 – 01:01:26:20
Matt
So they come out with a new edition this week. Their article is going to be at the top of the list, and the profile part here, you can see at the top, is fully customizable with the avatar image, any social media links, and then you know a paragraph bio here. So this is the feature basically at a high level that we’re talking about.

01:26 – Why author profiles are important for SEO

01:01:26:22 – 01:01:45:25
Matt
Now I want to explain to you a little bit. Well first of all I’ll give you just an outline of what we’re going to talk about. Basically there’s the author SEO side of this. I just want to give you the context right up front as to why we think this is important and why we think it’ll help, you know, with SEO ranking.

01:01:45:27 – 01:02:25:15
Matt
then I’m going to get into byline pages a little bit, talking about how those work versus the author pages, as you’ll see, the real products here, the product and it’s fully form. It’s like I guess just like full form is, author pages that are customize the byline pages is kind of a solution. We’ve come up for people that are using bylines, but ideally everyone will be using authors going forward and creating author pages because those are the ones that are customizable to have the image and the all the social media links there.

02:25 – Overview of byline pages vs. author pages

01:02:25:17 – 01:02:55:18
Matt
but as we’ll talk about for anyone using bylines in full service extraction, those will also be linked so that you’re going to get all the SEO benefits of linking your authors. It’s just you won’t have the full author profile page. Okay. And then, yeah, Chris does a lot of work with AI image creation. so he has come up with some, you know, pretty clear cut tools and processes for creating an avatar.

01:02:55:18 – 01:03:22:21
Matt
If you wanted to make it sort of like an animation across your site. And then we’ve also got the byline mapping to author. So this is the last thing. And some folks on here like Kim, this won’t apply to you because you’re going to be coming on as an author. But we have a lot of publishers that start with us with our full service PDF extraction, which means we’re using bylines to attribute the articles.

03:22 – Transitioning from bylines to authors

01:03:22:26 – 01:03:42:28
Matt
So we just we we developed a way to basically transfer all of those bylines over to authors and map them, and we’ll go over how that works so that anyone on full service that wants to switch can do that, and feel free to jump in at any time. If you have questions, you can type them in the chat or just unmute and just shout them out.

01:03:43:00 – 01:04:15:03
Matt
This is very casual. Okay, so here’s here’s some background on the motivation for a lot of this. As we have learned and continue to learn each year in our webinars with some of our SEO consultants, the each acronym, which has now been expanded to itI, used to just be at it stands for it basically represents the criteria that Google uses to rate the quality of their search results.

04:15 – E-E-A-T and its importance for SEO

01:04:15:05 – 01:04:43:19
Matt
So the E8 stands for expertise, experience, authority, and trustworthiness. And the nice thing about that is newspapers are actually like perfectly cut out for this. Like you have all these things already just in your nature as as an institution, in the community, and with all your history and archives. It’s just it’s not clear to Google that that’s not always obvious.

01:04:43:19 – 01:05:11:04
Matt
It depends on how you present the information on the website and so little details like this, make a big difference in SEO. If Google can’t see that a pers a single author is tied to all these topics and they’re always the one reporting on it, and they’ve got ten years experience reporting on it, then all of this value that you that would normally go towards improving your ranking is going to be lost.

01:05:11:06 – 01:05:31:01
Matt
So that’s why it’s so important for us to get these working on all of our customer sites. The good news is this already is working on all of our sites. Okay, so the way we’ve rolled this out, it works for everyone, but there are slight differences in how it’s been rolled out, depending on whether you use bylines or use authors.

01:05:31:04 – 01:06:10:03
Matt
And I just noticed Erica jump on. We were looking at your site beforehand, Erica, as a good example, and it looks like you are currently using bylines because, you know, that’s basically how you were trained. And at the time when we started working with you, it didn’t make any difference. But I want to talk to you about possibly mapping those bylines to actual author users in the WordPress site so that it’s not just a text string, it’s an actual author account, and a user that’s affiliated with that story now and then that will allow us to build the the nice author pages that have all the bells and whistles.

01:06:10:03 – 01:06:42:21
Matt
So you’ll see what I’m talking about in just a second. But basically it all comes down to this EET stuff E18 we want to try to build and develop more of this as you’ll see what we’re going to continue doing more of this throughout the year in other ways. just linking pages together to help Googlebot. But here it is just from Mars, which is kind of like the the authority on SEO, E8, as I said, what it stands for, it’s really just about establishing, you know, who knows what they’re talking about.

01:06:42:21 – 01:07:05:07
Matt
Who are the actual experts, you know, because these days anyone can pop up and start publishing things online. but as a newspaper, you’ve got all this history, you’ve got, you know, place in the community, you’ve got everything going for you. We just got to showcase it. That’s that’s all that this is about. Okay. So now let’s talk a little bit about author versus byline.

07:05 – Differences between authors and bylines in WordPress

01:07:05:10 – 01:07:39:28
Matt
So when you log in to your dashboard on WordPress and you go to the article section, it will look like this. And we’ve got the author field here. Now authors are technically users in WordPress. They have separate logins, you know, different passwords. And there it’s like a different type of entity in WordPress. Compare that with bylines, which is basically just a string of text in the article editor.

01:07:40:00 – 01:08:04:22
Matt
So you know you can write anything in there. And we develop that feature originally to give flexibility to publishers. So, you know, they could write, you know, maybe it was just staff writing this story or, you know, just like a passing through author or something. But but the main reason was for the PDF extraction, because a big part of our business is taking the print PDF and turning it into an HTML website.

01:08:04:24 – 01:08:29:28
Matt
The only way that we could really do that was to just take the the author from the PDFs and take the string of text that’s there and put it in the byline field. We haven’t, until this point, really had a way to map it to the author, because as you can see in this perfect example, this story was written by Katherine, but it was posted by Kara.

01:08:30:00 – 01:08:52:14
Matt
So you know that that can create a little bit of confusion for, people. So like if you are using byline, you’re probably only displaying your bylines and you’re not displaying the authors because those might sometimes be different. So we might just want to talk about switching those two up, displaying the author instead, so that we can get all the features that are available.

01:08:52:16 – 01:09:19:05
Matt
But just to take a quick pause here, I guess since I think it would be helpful to look at Insider Utah, since this is the example I was just talking about for Erica, we’ll just take a look at any article. All the articles should have this. And so this actually just says contributed okay. So that is that that was the string of text that was used.

01:09:19:11 – 01:09:50:07
Matt
So our system looked out at the website, all the examples of other stories using the contributor byline and put it together for you. So this this is going to work on every single website. But as you can see, we don’t have an avatar here. We don’t have the social media links and we don’t have a bio. So it’s not really all the bells and whistles of the author page, although it does provide at least the the structure for the Google bots to be able to follow these things.

09:50 – Examples of byline and author profile pages

01:09:50:10 – 01:10:09:18
Matt
But ideally, Erica, I think we would want to get you over to authors, and we can definitely work with you on that. Now here’s another example. Tori. Dark skies. That is just a string of text. It looks like it’s not an actual author, so it’s just going to link to a page like this just to contrast that. Erica.

01:10:09:18 – 01:10:27:19
Matt
This is what an author page would look like. We could get the picture of the author, their their social media and then a short bio. But we can only do that if you’re using the author’s what the byline is. It’s not possible right now, but as we’ll talk about at the end, we have a way to map bylines over to authors.

01:10:27:21 – 01:10:58:27
Matt
So it’s not going to be a big deal to to make this change. Okay. Let’s see here. So now let’s jump over a little bit more about bylines. Let me just see if there’s anything here that I haven’t already covered. because I think I pretty much explained the reasoning behind it. Yeah. So like I said, even if you’re using bylines, those are now clickable and they’re going to go to, a page that has all the articles by that person.

01:10:58:29 – 01:11:28:27
Matt
Okay. Let’s see. Good question Erica. So I want to address this right away. yes. So you do the authors again, I think we might have just kind of steered you towards bylines initially, but, you know, there was never a point where you you couldn’t control the authors. I think maybe actually at the time, there may not have been a way to to change the author, individual stories to someone other than yourself.

01:11:28:29 – 01:11:55:01
Matt
So then you’d have to be logging into other people’s accounts. But that’s what’s different now, is you can, as the editor, you logged in with your account, Erica, you can set the author to anyone on your staff. Now that that was not possible in 2020 when you joined. So I think that’s probably why we we started a studio to the byline so that that’s a big change.

01:11:55:04 – 01:12:21:25
Matt
So yeah, we can talk a little bit about that. Maybe we can even show everyone, Chris what when we get into a demo in a minute here, if we could show them how to change the author on an article. I think that’s kind of new to a lot of people. So I was highlighting. All right. Very cool. So here’s just another example of, you know, another this looks like it’s byline again, because we’re looking at Florida Weekly.

01:12:21:27 – 01:12:43:28
Matt
And so Florida is using byline. But then they’ve got this second line here. Now I believe the way it works is it’s only going to highlight the first line of the byline. So you can have, you know, the person’s name and then title underneath. And it won’t link their title. As you can see here.

12:44 – Assigning authors to articles in WordPress

01:12:44:01 – 01:13:00:21
Christopher
But the other thing I would point out about authors is to the full service point is all of the full service articles are assigned a default author on import, which is usually like the our hometown admin right account.

01:13:00:24 – 01:13:16:20
Matt
Exactly. Yeah. Let’s let’s expand on that. So Florida Weekly is one of our oldest customers. They’ve always been using full service PDF extraction. So what’s going to happen here is.

01:13:16:23 – 01:13:31:17
Matt
Basically they send us the PDF. We take that text out and just put the string right in the byline field. I mean, I kind of already explain that I’m just sort of losing my train of thought here for this segment.

01:13:31:19 – 01:13:56:01
Christopher
Actually, what might be if you want to go visit one of if we can get to the live. But, if you were to click on the edit article, which this is a screenshot, so obviously we can’t, but you could, you could see the, the author listed. And I believe for most of the Florida weeklies it’s just oh admin, but we’re hiding the author display via access since the full service customers were focused, as you say, mainly on using the byline.

01:13:56:03 – 01:14:21:06
Matt
That’s what I was going to try and explain, right. Because our wraps are logged in as admin. And so yeah, that their user accounts are there just every article that they publish, even though they didn’t write it obviously is going to have OAC admin. So that’s why we developed the bylines in the first place. So we can just hide that OAC admin author on the majority of our customer sites.

01:14:21:09 – 01:14:41:14
Matt
But now more and more people are, you know, going self service and just the authors are just making more sense for everyone. So, you know, that’s that’s kind of why we wanted to make this available. Does that makes sense? If that doesn’t make sense to anyone, feel free to unmute yourself or just drop a message in the chat.

01:14:41:14 – 01:14:49:00
Matt
Erica, I just invite you to speak if you don’t have to, but if you’d like to talk at all, just feel free to unmute yourself.

01:14:49:03 – 01:15:28:02
Christopher
And I will say that Erica’s point that that at least on the import, you can set a default author that’s not an admin, but you can only set a single author for the entire import. So you have to still go and individually change authors after the full service import in order to take advantage of those things, which is the workaround for the mapping, so that when we have a byline that we’re pulling from the PDF and the extraction on our import, it will mash those up and take care of that, that automatically for us.

01:15:28:05 – 01:15:53:09
Matt
Right, right. Yeah. And but just to be totally clear, Erica is self-service. She’s publishing all this stuff herself. So that actually doesn’t apply to her. But that is a good point. Like, the fact is we are going to continue with our when we do extraction, we’re going to continue putting in bylines. Technically, they are just going to be mapped to an author page.

15:53 – Customizing author profile pages

01:15:53:12 – 01:16:12:21
Matt
that that’s that’s an actual user account. Because just the way it works, when we’re doing extraction, we still have to put the author as admin. We can’t in the process change the author, even though it’s right there in front of us on the PDF, you know, and I in theory we could select from a dropdown, but it’s not possible.

01:16:12:24 – 01:16:26:10
Matt
It just needs to be published as admin. So that’s why we have the mapping to connect the bylines to the author pages after the fact. Is that 100% correct? Chris. What did I say?

01:16:26:10 – 01:16:40:10
Christopher
Anything I would have to check with engineering on if the if the mapping specifically takes place before or after, like on the actual import.

01:16:40:13 – 01:16:40:24
Matt
Right.

01:16:40:24 – 01:16:45:24
Christopher
If if it does the mapping and actually changes the authors. I would have to check on that.

01:16:45:27 – 01:16:50:19
Matt
Okay. Gotcha. That’s it. Yeah I think Erica. Yeah. Did you have a question?

01:16:50:21 – 01:17:14:10
Erica
Yeah. Well, I had been reluctant to ask a question because I came in a few minutes late because I had to do a zoom update. But is this something that we can. So you’re saying we’re going to be going more with authors than bylines? I’m a little unclear. Okay. How the system works. And is this something that’s already set up or something that’s going to be set up.

01:17:14:12 – 01:17:35:12
Matt
So just to be clear, you don’t have to change anything. You you know, you don’t have to make any of these changes that I’m suggesting. There’s there’s two things we have already implemented the byline likes. So if you look at your site, if you haven’t noticed, these are not clickable. And they weren’t always like that.

01:17:35:20 – 01:17:36:29
Erica
I said, okay.

01:17:37:01 – 01:18:01:26
Matt
So that’s one thing I just want to point out that is done. That’s rolled out everywhere. When I was in, I was probably just like, totally, yeah, I’m sorry if I just talked without explaining this clearly enough, but if you wanted to have a page like this where we can, because right now, this is automatically belts, but this is all that we can do with the bylines.

01:18:01:28 – 01:18:26:26
Matt
is have the name at the top and then a list of articles. But if you wanted to make those author profiles a little bit more detailed, have more information in them, and also link to the author’s other work kind of like a resume page or something. Google really likes that. So we would encourage publishers to move towards authors, and that’s something that we can help you with.

01:18:26:27 – 01:18:49:20
Matt
Okay, just to be clear, there’s nothing you got to do on your own. We can help you with that. But the reason to do it would be to get these nicer looking profile pages and also provide that other link between your website and this person’s social media accounts. So then Google can see that this is all connected. This is one person, you know, this is like legit.

18:49 – Using bylines for guest contributors

01:18:49:23 – 01:18:52:17
Matt
Does that all make sense or am I still . . .

01:18:52:20 – 01:19:13:15
Erica
Yes, that part makes sense. But. Right. That’s because. So yeah, we’re happy to like build out the those pages with the and have their photos and their name and their bio and links links to their social media. If they if they have them, I am I’m glad that we’re doing this because we really do want to increase our SEO.

01:19:13:15 – 01:19:40:19
Erica
We’re finding that we’re not getting great SEO right now. Okay, right. We feel like we should be doing better than we are since we are posting so regularly. Right? But I’m just wondering, like, because yes, I can put my we can put our articles, manually, every week and I’m wondering where do we go? So and we use the byline down at the bottom of the, the article page.

01:19:40:22 – 01:20:07:25
Erica
Right. We also select author up on the right hand side when we’re created creating an article okay. So far we’ve only had the insider in my name as default authors. And I’m wondering so how I’m that’s still unclear to me whether the the byline down at the bottom of the page is the key area where this link happening is on your author’s.

01:20:07:27 – 01:20:12:17
Erica
Yeah. We don’t have control over authors. We don’t have control over that.

20:12 – Creating new author accounts

01:20:12:19 – 01:20:13:06
Matt
Right?

01:20:13:06 – 01:20:17:01
Erica
I’ve been told by your tech people right.

01:20:17:03 – 01:20:23:22
Matt
Yes. And that that I think that they would have. Well, Chris, what were you going to say? Sorry. I don’t want to step up because, you.

01:20:23:25 – 01:20:56:24
Christopher
No, I was just going to say that an author is someone with an editor level account on the dashboard. So if you don’t have an author in the dropdown, they basically just need an account and you can start assigning stories to their account. Now the permissions level to add editor level accounts I’m not sure on your particular site, but that is that would be the way forward to to start adding authors that then you could then start doing the attribution for when they post.

01:20:56:27 – 01:21:15:06
Matt
Well, I think it would make sense just to troubleshoot this a little bit with Erica. And that’s that’s very helpful, Chris. But I need to see this to to make it clear. So let me just log in with admin here and we’ll just take a little diversion. This is oh I you had double opt in. Hold on a second.

01:21:15:09 – 01:21:19:26
Matt

01:21:19:28 – 01:21:27:29
Erica
I’m just going to add another question. So we want to add, for example, the people that we have doing regular reporting, we want to add them as authors.

01:21:27:29 – 01:21:31:13
Matt
So that’s what I’m going to. Yes. That’s exactly what I want to explain.

01:21:31:17 – 01:21:44:13
Erica
And then the other thing too is we we may have an occasional contributor, a member of the community who wants who has written something for us. And then do we have to go to you guys in order to input the person as an author?

01:21:44:15 – 01:21:46:03
Matt
That’s a good question because.

01:21:46:03 – 01:21:48:09
Erica
That’s an owner is process.

01:21:48:11 – 01:22:00:00
Matt
So yeah, we want to need to do that. Now, this is a really good point for what do you do for them now. So you you’re you’re entering in all the info. So you just put their name in the byline.

01:22:00:00 – 01:22:23:17
Erica
Yeah that’s it. And then we use the dropdown. And we actually want the insider as the author. Here’s another weird thing. I’ve looked up some of our contributors of some of our columnists, for example, on Substack. You know, if you do a Google search on some some something, there are content. So I said aggregate, you know, they’ll just pull out stuff from across the web and they’ll show stuff from our site.

01:22:23:20 – 01:22:33:22
Erica
But it’s showing under my name as opposed to the commentator name. And it’s really unclear to me why that’s happening, because we’re showing their byline. We have their byline.

01:22:33:25 – 01:22:42:22
Matt
Yeah, that’s that’s strange. That shouldn’t I don’t know why that would be happening, but these are really good questions. 

22:42 – Demonstrating how to change the author on an article

01:22:42:29 – 01:22:57:03
Christopher
Oh it looks different depending on the the… I’m, I’m pretty sure the article schema that’s used, pushes author above byline. So depending on how the aggregators are working that they may pull that first.

01:22:57:06 – 01:23:24:24
Matt
Okay. So let me let me explain this a little bit more. I think what is happening is and this is another good reason for you to switch to authors. The author is still in the website, it’s still in the CMS, and it’s actually still in some kind of front facing code. We are just hiding it with CSS so you can’t see it through a browser, but a bot scraping sites may still see you as the author.

01:23:24:27 – 01:23:50:25
Matt
Now that is problematic, I agree. Like that’s we don’t want your Substack. The Substack thing’s showing your name, so there’s a couple things that I that’s another really strong reason to make this switch. Okay. But I want to address all your concerns because I know that we it sounds like we really drilled it into your head that you can’t change the author and that it has just changed that.

01:23:50:25 – 01:24:12:08
Matt
And we made some updates. So that’s the big thing I want to demonstrate a is different. But even if you go in there right now, if there if we never set up a bunch of authors because it’s only you putting up stuff, then there won’t be anything for you to choose from anyway. So we do have to create the author accounts first, and then we can start assigning articles to them.

01:24:12:10 – 01:24:21:08
Matt
But you know, it’s not like the byline where you can just type whatever you want in there. It’s it’s going to be from a dropdown that that is of all the users.

01:24:21:14 – 01:24:24:17
Erica
Okay. Are we still using the byline then.

01:24:24:19 – 01:24:45:04
Matt
So we would I think that the recommendation is that you don’t because it’s just going to be too confusing to have more than one thing. And you know, you you don’t want the same name showing twice. So we would say, no, you’re not going to need the byline anymore. The only thing is, though, for those guest writers, I have to think through that a little bit.

01:24:45:04 – 01:24:45:22
Matt
I don’t have.

01:24:45:22 – 01:25:22:25
Christopher
Any. I have, I have a recommendation for them. So that way we think that would that would be you use a generic, email address such as staff at your paper.com, and that’s the author. And the byline isn’t going to be pulled from Substack because they’re not as high on the tier list as your actual authors. So they’re not going to have the same level of trustworthiness, because they’re only going to get a bot in, like so if you are going to have contributors, but they’re not high enough to actually be a member of your contributing staff, then they’re just not going to have the same level of linkage.

01:25:22:25 – 01:25:32:26
Christopher
I guess we would be how I would describe that because and so I would you want to default everything to authors unless there’s a really good reason not to.

01:25:32:29 – 01:25:39:07
Erica
Well, and then then would the byline be handy just so at least people can see who wrote this article.

01:25:39:09 – 01:25:44:17
Matt
Right? That’s exactly. I was just going to say, what do you think, Chris? Is there any reason that we can’t have both?

01:25:44:21 – 01:25:53:05
Christopher
Like I said, well, if they’re the same, then I would say, no, you would, we would just right now on this side, the authors are hidden.

01:25:53:07 – 01:25:54:13
Matt
Right? Yes.

01:25:54:13 – 01:26:10:07
Christopher
So if you switch everything over to authors, you would basically start hiding the byline and just but you would still have archives with bylines and stuff. So it would be kind of going forward. You just wouldn’t use bylines anymore. Archives would kind of fall into their own category.

01:26:10:09 – 01:26:41:19
Matt
Yeah. So and we’ll definitely follow up with you on this, Erica, I’m going to talk to the engineers just about this situation that you’re describing and make sure I have it right. But I’m pretty sure what it sounds like, what you want is both I think we want to display both. Author and byline. And so then you could say have the author on those guest columns, you could have the author be staff, or it could just be guest author, and then you could use the byline to still put their name in there for the reader.

01:26:41:21 – 01:26:56:12
Matt
But these bots and everything are going to be probably picking up that staff as the author rather than you. So that’s at least better than it’s showing you as the author now shows. The insight is that does that sound good?

01:26:56:14 – 01:26:57:25
Erica
Yeah, that can work.

27:05 – Mapping bylines to authors for existing content

01:26:57:27 – 01:27:16:13
Matt
Okay. Yeah. So I think I don’t think there’s any technical reason we can’t display both author and byline. So I think that’s going to be what you want to do. That’s why we had this webinar. I mean this is perfect. Like these questions are exactly why we did this. Because everyone is so different. They have different methods. Right.

01:27:16:15 – 01:27:35:19
Matt
You know, so it’s just all over the place. So but really I feel like engineering has done a very good job of rolling this out in a way that works perfectly great. I mean, this this is still clickable and it’s still useful to the reader, but I think it could just be optimized, and especially given the other issues you’ve had with those scrapers.

01:27:35:21 – 01:28:06:23
Matt
Let’s just talk about move into authors in a follow up. okay. Cool. Great questions. So just to get back on track here and make sure I cover all my points as well, switch back over to the presentation. I showed you this already. This is just another example of a byline profile and then byline pages again. Yeah, they’re really more for generic names.

01:28:06:26 – 01:28:32:22
Matt
that’s going to be their use going forward, just exactly as we just described for Erica in those situations. Okay. So yeah. So here you can see this is a actually a good example of one displaying both the author I don’t know if you can see that the author here is by staff, but then he’s got this other line here by Prescott National Forest.

01:28:32:22 – 01:28:42:06
Matt
So this would be your guest staff author and then this would be the person’s name. But in this example we just described Erica okay.

01:28:42:06 – 01:29:03:02
Erica
And we’ll have control over what that says because I’m a little uncomfortable with that because in our case we have national forests contributing stuff to oh yeah, they’re not staff. They’re a contributor. Right. Where you contributor. So it’s it’s just I don’t want any I just want to be as clear with the public as.

01:29:03:06 – 01:29:32:25
Matt
Yeah, absolutely. Yeah. And you know, no question about it. Yeah. You can you can name that that author anything you want. You can ask contributor or anything. Yep. I’ll just make a note of that. Okay. Great. So we’ve talked quite a bit about bylines and how those all work. Let’s let’s get into the author a little bit. I’ve been alluding to it constantly, but here it is.

29:32 – Setting up author avatars and social media links

01:29:32:28 – 01:30:02:15
Matt
again, just in one shot you can see the it’s kind of two pages that it affects right now. You can click on the author name in the article and then go to the bio page right here. And then you’ve got is any any I think we can take their email. We can take a website if they have just like a website that’s like their resume, social media, anything that they want to associate with their profile.

01:30:02:18 – 01:30:26:25
Matt
I don’t think that I’m not sure what the the max length on this text is, but, you know, most people make it about a paragraph long. And then again, you’ve just got all the articles by that author pulled in automatically. Yep. So you got your avatar social links. The other cool thing, when you get that avatar in there is it will actually show up on the article page.

01:30:26:28 – 01:30:51:23
Matt
And I think I found my doctor is one of the only ones that has put these avatars up. But as soon as you put them on the those author pages, they will propagate out to all the articles too. So you got that clickable photo makes it a little bit more legit again. And here’s that author profile page. Pretty straightforward.

01:30:51:26 – 01:31:10:00
Matt
Now let’s talk a little bit about customizing the profile. This is going to be. So again you’re going to have to create the authors first. And once you have those authors created then you can go in and customize how their profile looks.

01:31:10:02 – 01:31:30:15
Christopher
So if I’m if I may interject, since we were just talking about the the staff account, the username up, the username up there is where you would choose that. So you’d have to think ahead because you can’t change that afterwards. But you can change, you can have that as staff and then have a, you know, ads at or news at your paper.com or something.

01:31:30:15 – 01:31:35:05
Christopher
But that’s where you would that’s how you would set up that kind of generic account.

01:31:35:07 – 01:31:53:20
Matt
Right, right. Let me just see if we can even show I’m not going to actually create anything. But just as a quick demonstration on how you could do this, get into the dashboard. We’re going to go to users.

01:31:53:22 – 01:32:14:19
Matt
Because an author is just a specific type of user. So their role down here is automatically subscriber. You just want to make sure that set to author or editor whatever you want. But as you can see this is when the username is created. So this is when you would need to call a contributor. Is that am I getting that right Chris.

01:32:14:22 – 01:32:35:18
Matt
The required is locked in. So this is the page to just create the user. But then once the user’s created then you go into edit it and you’re going to see all these other options okay. And and the username will be blanked out. It’ll be kind of grayed out because you can’t edit.

01:32:35:21 – 01:32:43:09
Christopher
This is the same page where you manage passwords and and addresses and all your contact stuff. It’s just your main account profile page.

01:32:43:11 – 01:33:07:17
Matt
Right? Right. Exactly. Okay. Yeah. And we are asking folks to, to upload this info themselves. We can help you set up a couple accounts if you need to, but I think that’s probably something we would want to do, like on a call, because we really don’t want to I mean, this is content, you know, it’s like very important that it shows up the way you want it.

01:33:07:17 – 01:33:21:00
Matt
So we really thought it was important to give you full control of this. So you can set it up. You can change it at any point. You know, the bio needs to be updated or anything like that.

01:33:21:02 – 01:33:30:11
Matt
do we have any other questions at this point? It’s feel free to jump in at any time. Now, think we’re waiting.

01:33:30:11 – 01:33:51:28
Christopher
I think there’s one one demo we didn’t include in the slides but was asked about would you mind maybe going to an article editing page so everybody else, because I know Eric mentioned it, but we can also show again where the order of the authors are selected and also how you can in the main or, article list that you’re getting ready to go to.

01:33:52:00 – 01:34:12:06
Christopher
You can actually select multiple stories and reassign authors in bulk as well. So just as as you’re kind of ever kind of rolling this out, this is just one of the tools that’s there to kind of help you manage things without as much a TDM if are moving and moving things from byline to authors with new accounts and things like that.

01:34:12:09 – 01:34:27:03
Matt
Right, right. See you here. So if I go into edit this, yeah, I could have shown you the quick add it, but it’s just over here under.

01:34:27:06 – 01:34:31:03
Matt
I see the zoom thing in the way. So so here we go.

01:34:31:04 – 01:34:36:26
Christopher
It’ll be. Yeah it might be in different places for different users but yeah there we go. So we have one right.

34:36 – Displaying both author and byline on articles

01:34:36:29 – 01:34:52:12
Matt
Yeah. So like exactly like we thought Erica you’re basically the only user in here. I mean there’s this apps but yeah there’s not really anyone for you to assign it to. And so that’s that’s why there’s no option for that.

01:34:52:15 – 01:34:53:27
Matt

01:34:54:00 – 01:34:58:12
Erica
Okay. So we’re going to create new users who will be available in this dropdown.

01:34:58:15 – 01:35:20:08
Matt
Exactly. Yeah. That’s it. And then you can start assigning them as you’re uploading the stories. But just so that we’re all totally clear on this, Chris, I wanted to make sure for going back in the archives, that’s what the mapping is for. She’s not going to have to update these old authors. Is that right?

01:35:20:11 – 01:35:40:09
Christopher
oh. Let’s see. Well, it depends on what the what the buying lines are and where you want the map, because basically what what happens is a particular author can go to their profile page and there’s a field where you can say any time this byline string is used, I want that story to be mapped to me, to my author page.

01:35:40:15 – 01:35:51:02
Matt
Right, right. Yeah. So let’s look at that for a second. Over under users, there’s not going to be many. But yeah.

01:35:51:05 – 01:35:54:20
Christopher
I would just go into I think the editor Erica edits editor account.

01:35:54:22 – 01:36:01:27
Matt
All right. Yeah. Let me know. Yeah. Let’s.

01:36:01:29 – 01:36:09:03
Christopher
Oh sorry. Just the link there with the one next to it. We’ll filter that list and. Yeah.

01:36:09:06 – 01:36:29:15
Matt
Okay. So if I go into edit your author or user account, then it’s going to be either at the bottom of. Okay. I’ll say emailed.

01:36:29:17 – 01:36:33:21
Christopher
it may not be it may not be enabled by default.

01:36:33:23 – 01:36:35:18
Matt
Okay. Sorry about that.

01:36:35:20 – 01:36:53:05
Christopher
But there would be basically another field right there that’s that would allow you to put a series of, of by line separated by commas. And any time those would appear, instead of linking to that generic landing page, all of those would go directly to your author page.

01:36:53:07 – 01:36:59:05
Erica
Okay. So then we talk to you guys directly and have a call about enabling that.

01:36:59:07 – 01:37:28:21
Matt
Yeah, yeah, we’ll we’ll make sure that’s enabled after the call. Or for some reason. Yeah I’m not sure why it isn’t already. So we’ll look into that. But yeah. Then then like you said, it’s just creating the authors, getting their social media stuff uploaded and then starting to link to them, you know, assign them as authors on the new stories that you upload.

01:37:28:24 – 01:37:48:11
Matt
yeah. Sorry about that. This was I didn’t actually double check this beforehand, but yeah, it should be somewhere in here. Normally. So we’ll follow up on that. Say anything else on. So I mean here’s the byline mapping again now. Well here’s here’s this is what.

01:37:48:12 – 01:37:50:08
Christopher
Yeah that’s what it looks like. Yeah.

37:35 – Using generic author accounts for guest contributors

01:37:50:11 – 01:38:18:12
Matt
Yeah. Right here. So byline map. So there will be a whole section once it’s enabled that will show up on each author profile. It will be it’ll say byline map. And so then this is where you’re going to type all the different ways that their name might appear. And it’s, you know, hopefully not too many. But this allows you to have multiple spellings or, you know, multiple titles, all kind of one.

01:38:18:15 – 01:38:29:24
Christopher
An important one is if sometimes the byline is prefaced with by and sometimes it’s not. And you want to make sure that both of those get caught and mapped properly, that’s a good case for multiple entries.

01:38:29:27 – 01:38:59:12
Matt
Right? Right. Yeah, yeah. And then again I’m pretty. So this is all just for really archives that we’re talking about. Like going forward you will not need to be doing any kind of mapping. It’s it’s just make, you know, updating the archives easier because going forward, if you do switch to authors, you’re going to be tagging every single story as that author.

01:38:59:14 – 01:39:24:19
Matt
All right. Any other questions on byline mapping? And Kim, I’m sorry this hasn’t been, like super useful for you because a lot of this is geared towards, you know, our existing customers. But, you know, author profiles, it will be a great thing to have set up as soon as we launch your site, you know, so that’s something to definitely have ready.

01:39:24:21 – 01:39:51:14
Matt
that way Google’s just indexing it that way from the beginning. Okay, so we got a few minutes left here. I try to keep these under an hour. if maybe we could just talk a little bit, Chris, about creating avatars. You know, I think a lot of people might just use their LinkedIn picture, but if you wanted to kind of have a little bit more fun with that, you’ve been experimenting with Copilot and Microsoft, is that right?

01:39:51:15 – 01:39:51:25
Matt
Yeah.

01:39:52:01 – 01:40:15:07
Christopher
Yeah. This version was from Microsoft’s, Copilot, which is completely I think if you have a Microsoft account, you get a few more prompts or something. But most of the time all these things are free for just some silly generation like this. And, you know, and it could be useful for like some of those generic avatars where you want to have like just a group of journalists standing.

01:40:15:07 – 01:40:36:14
Christopher
And I think it’s a little more, you know, you’ve already got your paper logo at the top in the masthead. So when you go to a kind of your, your, your contributor thing, you can have like a representation. So you can, you can create some different engagement levels with some of this AI driven stuff. But, I just thought it was a fun way of getting something done for those of us who don’t take too many selfies.

01:40:36:17 – 01:40:43:08
Matt
Right? Yeah. If you don’t have any good selfies and you camera roll, you can always do something like this.

01:40:43:10 – 01:40:49:00
Christopher
Yeah. Skip that. When I was young, I just know we had flip phones still, so.

01:40:49:02 – 01:41:13:20
Matt
Right. Yeah, yeah, I still remember taking selfies and a digital cameras. So awkward. All right. Cool. Yeah. So that was just like a fun little use of some AI tools just to make sure we cover all of our bases. The author profile I said this in the beginning, but I just want to really emphasize it. It is like the newspaper is the perfect institution for Google.

41:13 – Newspapers and the E-E-A-T criteria

01:41:13:20 – 01:41:45:29
Matt
You know, they they are trustworthy. They’ve got the experience, they’ve got expertise, they’re the authoritative sources of information and they’re trustworthy. So they have all the check, all these boxes. It’s just a matter of displaying that make putting it in the schema of the website so that, you know, the bots can follow those links. It’s really just all about internal linking because as you know, the audience knows this, that and they they might even know some of these authors personally so they can see that byline and that’s that’s all that they need.

01:41:45:29 – 01:42:08:14
Matt
But the I honestly, it just comes down to the bots and outlining this for them. And if we can show them a map of hundreds of articles, all linked to this one profile, they really like that. And that’ll get us some good scores on the quality ratings that Google does. And they’re constantly evaluating the quality of their search results, using people all over the world.

01:42:08:14 – 01:42:18:16
Matt
And this is the criteria. They tell them to judge the quality of results on. So it’s very important that we demonstrate these things.

01:42:18:18 – 01:42:37:28
Matt
Okay. I think we’re just about done here. Maybe we could even here’s some of our references. And I can send out a link to this slide show if you want to read about these things anymore. And we’ll also have a link to the video, and we’ll probably, you know, cut it up and make some, shorts from this.

01:42:37:28 – 01:43:00:20
Matt
I think because there’s a lot of really good points in the middle that I want to highlight specific, you know, cases that will come up for other people too, just like for you, Erica. so maybe even now, since we have some time here, we can just ask engineering if they can turn that on so we can just kind of.

01:43:00:22 – 01:43:07:00
Christopher
Matt, I wasn’t sure if you wanted to take the time, but I can talk you through it. It’s it’s under two settings.

01:43:07:02 – 01:43:08:27
Matt
Oh, sorry. Okay.

01:43:09:03 – 01:43:11:01
Christopher
I’ve turned it on a few times, so.

01:43:11:03 – 01:43:12:09
Matt
Oh, you did okay. Great.

01:43:12:14 – 01:43:24:03
Christopher
So if you scroll down to the bottom, it’s our one with the house next to it. Yeah. You can go to our settings at the top. The list. Yeah.

01:43:24:05 – 01:43:42:04
Christopher
And then it’s a it’s a little hidden, but if you scroll down there’s a whole set of author things. It’s almost all the way down at the bottom. Well, there it is, modified author. So you want to do them. Yep. There’s the author mapping okay. And you save the changes. And now you can go back to the profile and that field will be there.

01:43:42:07 – 01:43:56:02
Matt
Perfect. Okay. Let’s do that. So if I go to users users and really enter their.

43:56 – Enabling author mapping in WordPress settings

01:43:56:04 – 01:44:08:16
Matt
Okay. So now Erica when you go in here you’ll, you should see exactly what I’m seeing as I scroll down.

01:44:08:19 – 01:44:20:29
Matt
Line map. Here it is. So when so yeah. Basically. You’ve got all these bylines out there. Some of them are your byline. So. Right.

01:44:21:01 – 01:44:22:03
Erica
Yeah.

01:44:22:06 – 01:44:38:00
Matt
Okay. So then that those are the ones that we want to link to this author. We don’t want to link everything that you’ve ever posted because that defeats the purpose. So, do you usually just write your full name or is it by Erica.

01:44:38:00 – 01:44:51:28
Erica
Or have you use it’s in our previous bylines, I think we put by and then the name, because that’s how we want it to show up on the screen. So I think we’ve always put bye.

01:44:52:00 – 01:45:10:04
Matt
Right, right. Okay. Gotcha. So then we’ll just make sure to include that I don’t want to make these changes right now. I’m going to have okay with after. But what they will do is just type in, you know, your name in there with and maybe just do one without the buy just in case there’s any now and then.

01:45:10:04 – 01:45:17:24
Matt
You know, once they hit update user, it’ll just go out into the archives and connect your author. Okay with those.

01:45:17:24 – 01:45:19:19
Erica
Yeah this is great.

01:45:19:22 – 01:45:25:07
Matt
Yeah. So yeah. Right. How many authors are we talking about that you would want to set up. 

45:25 – Q&A: Deciding on the number of authors to set up initially

01:45:25:07 – 01:45:38:26
Erica
We have maybe 5 or 6 initially and then but then we also, like I say, we do have those occasional contributors, people who are columnists who submit things occasionally. Right. It’s going to be a little variable right now.

01:45:38:26 – 01:45:59:04
Matt
I’m really glad we could talk through this, because I think the 100%, the solution is to keep the bylines on there, and then, you know, when it’s your story, you just won’t put a byline in. You’ll just use the author, you know, just show up that way. But for these guest authors, you’ll still have the byline field available if you want it to.

01:45:59:06 – 01:45:59:25
Erica
Okay.

01:45:59:27 – 01:46:24:12
Christopher
The minute I have, I have something maybe we could bring up with engineering and that would be where you could have a contributor give them temporary editor access and assign it, and then put them back as a subscriber. And I wonder if their author page would still be active and assigned properly, or if you demote them, if you have to reassign the author.

01:46:24:14 – 01:46:37:13
Christopher
I’d actually have to test that out. I’m not sure what happens if someone isn’t. It is no longer an author. What happens to those stories? I think you have to to to choose a fallback. So that’s that’s the interesting.

01:46:37:15 – 01:46:51:00
Matt
Yes. That can be an issue. I’m just thinking about Erica’s comment of like, she doesn’t want to be creating new authors every time there’s a guest contributor, and that’s what she would have to do in that case, right?

01:46:51:02 – 01:47:03:05
Christopher
Yes. Yeah. Yeah, this would be if if it was someone who maybe writes a quarterly sports column and it is rare enough that they justify an account, but yeah. So it’s kind of a judgment call on that.

01:47:03:08 – 01:47:15:17
Matt
Okay. But that’s a good, way to deal with if you want to just give them temporary access, you want them to have access to your site. That’s that’s the one thing like that may be the big deciding factor.

01:47:15:18 – 01:47:18:07
Erica
Oh, yeah. If other people have access to our site.

01:47:18:09 – 01:47:22:11
Matt
To have contributors have access to say, I know it doesn’t sound like you want that.

01:47:22:11 – 01:47:23:26
Erica
So no, no.

01:47:23:29 – 01:47:40:25
Matt
You’re going to just be doing it yourself. But if if one of our customers did want to do that, I can see what you’re saying now, Chris, you could give them the permissions to go in, set up their own account, publish their article, and then you turn them back to a subscriber and we’d have to tell them.

01:47:41:00 – 01:47:55:00
Christopher
I might have to test that. Yeah, yeah. But I’m pretty sure. Yeah. If you pull someone that’s that is an author and you take them away as an author, you have to give that story somewhere to go, right? That that might be an important point.

01:47:55:00 – 01:48:10:21
Erica
I’m I’m also wondering if we can have a bifurcation. So for example, a we often we get a lot of content. We’re surrounded by public land. We get content from the forest Service, Park Service, Bureau of Land Management. Should I create authors with little logo avatars for each of those? And then those.

01:48:10:22 – 01:48:11:01
Christopher
Press.

01:48:11:01 – 01:48:27:21
Erica
Releases? If we have, or we also have specific entities. So like, you know, we could say that the authors, the National Park Service, but with a byline from Capital Reef National Park, I mean, can we have that kind of granularity?

01:48:27:24 – 01:48:39:12
Christopher
Well, the issue is, is you’re not the author of that, the National Park Services. So claiming authorship is wouldn’t do anything for the SEO. So that’s almost like having an AP story.

01:48:39:15 – 01:48:40:16
Erica
Right?

01:48:40:18 – 01:48:57:12
Christopher
Right. And so so that doesn’t count to the authorship. That shouldn’t count to the authorship stuff at all. It would just be more of like if you want to have it on all the stuff that is contributed by that particular entity aggregated into one place. Well, I think the byline would. That’s where the byline would come and solve that for you.

01:48:57:12 – 01:48:58:08
Erica
Okay.

01:48:58:10 – 01:49:16:15
Matt
I think so, yeah. I think the answer is yes. Erica, if you want to do that, you totally can. There’s no limit on the number of authors. It’s. Yeah, it’s really just about how much time you want to put into setting it up. I think once it’s set up, then you’ve got them on your dropdown. It’s easy, you know.

01:49:16:17 – 01:49:31:29
Matt
So I think yeah, a couple of the national parks might make sense to be authors. Chris is point about it not helping SEO is a good one, but I do think it serves a functional purpose for the readers to just organize all those stories on a page.

01:49:31:29 – 01:49:38:27
Christopher
That’s nice. And it’s kind of like the external linking coming in. So it does it does contribute to the authoritative ness. Absolutely on.

01:49:38:27 – 01:50:00:00
Matt
That. Right? Right. But there is an original version of that article somewhere else that Google is probably trying to figure out is the original source. You know, I don’t know that there’s there’s a lot going on there, but I think, yeah, the short answer to your question is you can do it. We would just yeah, we need those icons, you know different.

01:50:00:07 – 01:50:01:14
Christopher
And in Matt I.

01:50:01:16 – 01:50:03:09
Matt
Translate parks and stuff.

01:50:03:11 – 01:50:21:25
Christopher
I would just point out that the only requirement to to have an account is it just needs to be associated with an email address. So if you’re having your own domain and you can have as many email addresses as you want, that would allow you to kind of, as you say, bifurcate things out a bit more than than you might else otherwise.

01:50:21:25 – 01:50:35:12
Christopher
And I mean, you could have an author where the Park Service has a dummy email. I mean, you don’t want to fudge it too much, but technically you could create an author page with an email for the Park service that is just a placeholder for them.

01:50:35:18 – 01:50:39:12
Erica
Do we have do we have to enter an email address?

01:50:39:15 – 01:50:40:02
Matt
Right, to.

01:50:40:02 – 01:50:41:26
Christopher
Create an account? You do. Yes we.

01:50:41:26 – 01:50:42:13
Matt
Do.

01:50:42:13 – 01:50:52:17
Erica
Yeah, that’s a little tricky because I don’t necessarily want individuals personal email addresses. I mean, should I always put our email address.

50:52 – Q&A: Managing email addresses for author accounts

01:50:52:19 – 01:50:53:09
Matt
On.

01:50:53:12 – 01:50:55:20
Erica
The central site?

01:50:55:23 – 01:51:18:07
Christopher
It right, right above where Matt is looking. You can have an alternate display email address for a profile. If you wanted to put a different email address, like instead of having your if you have if you’re using a personal Gmail for your your editor account, but you only want to display staff at your paper.com on your author profile page, you could do that.

01:51:18:09 – 01:51:22:22
Matt
But the other thing is she’s going to have to create a bunch of emails.

01:51:22:24 – 01:51:27:03
Erica
I do not want our author’s email addresses on our website.

01:51:27:05 – 01:51:49:21
Matt
No. Yeah, you wouldn’t need to put those up. But, Chris, you can’t reuse this snapshot. You know, I all the right you you’re right. Okay. So you do need a unique email for each author. So that to me could be a little bit of a hassle. And all these national parks, right. What email are you going to use?

01:51:49:24 – 01:52:02:20
Christopher
Like if you, if it’s only if you really want to kind of create the different landing page, you know, you could do the same thing with a with a redirect as well. Like that’s real one or something. You know, you can do the same, same thing.

01:52:02:22 – 01:52:27:22
Matt
So now we’re yeah. Now we’re really getting into the detail. This is great. Like you could okay. So here’s another option Erica. Rather than sending up authors for all these national parks, you could still have these pages that aggregate all the press releases from, you know, Canyonlands or whatever, and then just use bylines for those. Is that I mean, am I is there anything wrong with that?

01:52:27:22 – 01:52:31:27
Matt
Chris, if she didn’t want to have to add an email, I have, yeah.

01:52:31:27 – 01:52:37:15
Christopher
But that’s the that’s the fallback. Yeah. Those bylines will always be there just as a string based link. Yep.

01:52:37:15 – 01:52:39:01
Matt
Right. That’s all that.

01:52:39:03 – 01:52:46:27
Erica
Okay. I do not want to be showing publicly anyone’s email address okay.

01:52:46:27 – 01:52:48:02
Matt
No, absolutely. And just so.

01:52:48:02 – 01:52:49:22
Erica
You know out of other than our.

01:52:49:27 – 01:53:02:21
Matt
Right. Yeah. No, no, I totally get that. and you, you wouldn’t have to show their name to anyone. But all that we’re saying is you need the email to create the.

01:53:02:23 – 01:53:18:13
Christopher
right. Actually, that’s a good point. If you don’t put an email in that display field that I just showed above the byline that you just showed. Yeah. No no no no no. Scroll down please. Okay. Keep going, keep going.

01:53:18:16 – 01:53:19:11
Matt
You’re talking about okay.

01:53:19:11 – 01:53:37:10
Christopher
So it says author email. If you do not put an email in there, no email will be displayed on the author page. You have to specifically give it an email to be displayed. So if you create an account with, you know, your high school email and you don’t want anybody to know it, no one’s going to know it.

01:53:37:10 – 01:54:01:12
Christopher
It’ll be your username to people who can see your account as admins on the site. But it’s not automatically, automatically going to put their email on the author page only. This field will appear if it’s filled out, and that can be any email that they want. Okay, I hope that assuage your fears that you’re not it just because everybody’s got to have an email that it’s automatically going to be exposed by the author.

01:54:01:15 – 01:54:03:12
Christopher
So that’s not that’s not the case.

01:54:03:15 – 01:54:06:14
Matt
Right?

01:54:06:17 – 01:54:17:05
Matt
I hope yeah, this is a complicated thing just because of all the different ways you can go. did did we clarify some things for you, Erica, do you have any other questions or.

01:54:17:07 – 01:54:26:10
Erica
no. I’m going to review this video when it comes back and work my way through it. And then when I have questions which I undoubtedly will, I’ll get back with you guys.

01:54:26:12 – 01:54:49:01
Matt
Yeah, yeah, that sounds like the way to do it, honestly. And like I said, I would say just, you know, schedule a meeting on our Calendly link like that, I can send it to you too. And then we’ll, you know, get on the call and walk through all that. but yeah, I think if you do have any questions, you know, you can always also email apps as you try to set this up yourself.

54:49 – Wrap-up and thanks

01:54:49:01 – 01:54:54:01
Matt
But if you really feel like we need some one on one time, happy to schedule a call.

01:54:54:04 – 01:54:56:01
Erica
Okay. Great. Thanks.

01:54:56:03 – 01:54:56:12
Matt
Yeah.

01:54:56:15 – 01:55:07:22
Christopher
Thank you so much for the great points and questions. I mean, as Matt said, this is helping us refine and optimize a brand new feature, and having you guys here for input is invaluable.

01:55:07:24 – 01:55:34:24
Matt
Yes, definitely. Yeah. And I’m sure a lot of people will see this video too. So they’ll all benefit from these great questions. Yeah, we’ve got a bunch of material here to work with I think to flush this out. And yeah, we just we kind of wanted to use this as a way to help with the rollout. You know, a lot of times when we do webinars, it’s just like, hey, there’s a feature you can add, but this one is a little bit more complicated, more moving parts.

01:55:34:24 – 01:55:54:21
Matt
So yeah, can’t thank you both enough for joining us today. And I think we’ll probably call it a webinar for now. If you guys have any other questions though, we’ll be send you an email right after you can reply to that. Or just send an email to ops. And yeah, can definitely look forward to getting you set up with all this stuff in the next couple of weeks.

01:55:54:23 – 01:55:56:02
Erica
Yeah. Thanks a lot.

01:55:56:04 – 01:55:57:18
Matt
Yeah. Thank you everyone.

01:55:57:20 – 01:55:59:05
Erica
Okay. Thanks. Thanks, Matt.

01:55:59:07 – 01:56:07:29
Matt
See it. All right. Thank you guys. Thanks a lot Chris. Take care man.

01:56:08:02 – 01:56:19:10
Outro
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