Our-Hometown & VPA Digital Initiative: A Model for Newspaper Sustainability — Webinar Replay
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This webinar, hosted by Matt Larson, President and CEO of Our-Hometown Web Publishing, with Betsy Edwards, Executive Director of the Virginia Press Association (VPA), detailed the VPA’s successful Digital Initiative. The initiative aims to bring all Virginia newspapers online with their own websites, driven by the critical need for digital presence for business, public notice compliance, and long-term sustainability. The discussion covered the program’s origins, its three-year financial support model, impressive growth metrics from six initial papers, and the broader implications for the future of local news, including legislative pressures around public notices and the potential for grant funding. Our-Hometown’s full-service platform and partnership model were highlighted as key to the initiative’s success, offering a replicable model for other press associations.
If you are a publisher or representative of a press association and would like more information, please reach out to us at ops@our-hometown.com
, detailed the VPA's successful Digital Initiative. The initiative aims to bring all Virginia newspapers online with their own websites, driven by the critical need for digital presence for business, public notice compliance, and long-term sustainability. )
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