Our Hometown Blog

In today’s fast-paced world, your phone is your go-to device for everything, including shopping. But we know that sometimes, completing a purchase on a small screen can be a hassle, with endless typing and fiddly forms. That’s why we’re thrilled to announce a significant upgrade to your website’s checkout process, specifically designed with your mobile users in mind!

At Our-Hometown, we’re constantly working to enhance the usability and efficiency of your platform. This new checkout experience is all about making purchases on mobile devices faster, smoother, and more convenient than ever before, ultimately leading to better conversion rates for your site.

What’s New & Why It’s Perfect for Mobile:

The core of this enhancement lies in its seamless integration with popular mobile payment solutions, transforming the way your readers complete their purchases:

• Effortless Auto-Fill with Google Pay & Apple Pay: Imagine your customers browsing on their phone, finding something they love, and completing their purchase with just a tap! With our new system, if they choose to pay using Google Pay or Apple Pay, all their billing and shipping information will be automatically pre-filled. This means:
  • No More Typing: Say goodbye to fumbling with credit card numbers and addresses on a tiny keyboard.
  • Lightning Speed: Transactions are completed in seconds, reducing friction and abandonment.
  • Built-in Security: Leveraging the inherent security features of these mobile payment platforms (like Face ID or Touch ID) for peace of mind.
• Improved PayPal Integration: For those who prefer PayPal, we’ve also refined its integration to ensure a smoother and more reliable transaction process, whether they’re on a desktop or their mobile device.

The Benefits for Your Mobile Audience:

• Unmatched Speed: Your mobile customers will experience lightning-fast transactions, getting them from product to purchase in record time.
• Effortless Convenience: Whether they’re on the bus, in line, or simply browsing from their couch, purchasing is now simpler than ever.
• Reduced Cart Abandonment: Minimizing typing and maximizing one-tap options dramatically lowers the chances of users giving up on their purchase due to a cumbersome process.

How it works

When a reader hits the prompt to subscribe:

• They will be asked to login by either providing their email and setting up a password
• OR
• They can tap on the “Login with Google” which will allow a them to login with just a tap and a confirmation.

Once the account has been authorized from Google or created anew, the user will be presented with payment options:

• Via credit card (this works as before, requiring manual entry or relying on browser autofill).
• OR
• Via Apple/Google payments (depending on the mobile device) which will auto fill all the required information directly from your payment account. This includes billing and shipping information needed for print subscription delivery.

Once the purchase is complete the user’s MemberPress account (either created earlier or during checkout) will be populated with all of the contact information from the transaction.

This update is a testament to our ongoing commitment to providing you and your readers with the most modern and efficient tools available. We believe this mobile-first approach to checkout will significantly improve the purchasing journey on your site, leading to a better experience for your customers and increased conversions for you.

We encourage you to explore the new checkout experience on your site from your mobile device. We’re confident you’ll appreciate the speed and simplicity it brings!

As always, thank you for being a valued partner. We look forward to continuing to innovate and support your publishing success.

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