Does putting my newspaper online affect my paid print circulation?

In our experience, in many markets, putting all the news you print on the web will not have a negative impact on circulation. You may lose a few very frugal readers and a few out-of-towners that are unhappy with late delivery via second class mail. On the other hand, you will add print subscribers because you gain access to a much wider audience. Your online edition is like a free sample of the information you print that costs you nothing to deliver.

You always have the option using our paid model or you can delay web publication to protect newsstand sales and subscriptions.


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