Introducing Our-Hometown’s Author Profiles: Boost SEO & Trust

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In a recent post, we explored the SEO benefits of author profiles, specifically implementing the E-E-A-T strategy suggested by Google search. Today, we’re excited to unveil Our-Hometown’s customizable author profile solution! This powerful new feature will soon roll out automatically to all our customers, with no action required on your end.

How it Works

Our new author profile pages will seamlessly leverage your website’s existing Author or Byline fields. Now, when readers view content, a clickable link in the byline will take them directly to a new landing page.

For instance in the first case below the byline is Roger Williams. His name is now a clickable link that will direct the reader to new landing page just for all the content by Roger Williams:

Byline link on an article.
New landing page.

Another case will arise if the byline is something more generic, such as Journal Staff, or even syndicated content such as By Prescott National Forest:

Contributor byline linked in an article.
Contributor landing page.

Custom Author Pages

While no action is required to enjoy the new byline links, if you are using the article author field instead of bylines, you can elevate the experience even more, as these links direct to a customizable landing page.

Select an author from staff accounts.

Each author can add a short bio, social media links, and a profile picture:

Fill out your details and upload a profile picture on the account page.

This transforms the landing page into an engaging Author Profile page showcasing all their content:

Custom author link and landing page.

If you have any questions, or would like to learn more, don’t hesitate to reach out to us at ops@our-hometown.com.

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