This Week in Journalism – Nov. 20, 2020
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Click play to LISTEN to the article below
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Buzzfeed Acquires Huffpost, Announces Strategic Partnership with Verizon Media
“The consolidation is the latest example of digital media brands looking to achieve scale and stability as they face intense competition from tech giants like Facebook and Google in the ad market.”
How the Daily Memphian grew newsletter subscribers to more than 40,000 in fewer than two years
“Here’s an idea to steal and adapt: Focusing on newsletter subscriber acquisition will increase your digital subscriptions and donations to help fund your newsroom and editorial projects.”
News Publishers are Producing More How-To Guides to Help you Survive 2020
“Service Journalism – from self help guides to product reviews – is not a new trend among media companies, and it has long provided reliable readership for them. But during a pandemic that has created restlessness, anxiety and insecurity, news outlets like the Post and Bloomberg have seized on this particular source of reader engagement and advertiser interest.”
South China Morning Post’s 10 Questions for Publishers Launching Digital Subscriptions
“Why are you launching a subscription service?”
“What type of subscription service should you choose?”
“What should be in front of your meter?”
“How are you pricing your products?”
Read the full article for 6 more great questions every publisher should ask about their paywall.
Daily News Podcasts are “punching well above their weight” with audiences
“Daily News podcasts make up less than 1% of all podcasts produced but account for more than 10% of the overall downloads in the United States”
YouTube targets music fans with new audio ad format
“Regardless of when and how people are tuning in, we have ways to help advertisers connect, even when they’re consuming music in the background. Now you can complement the moments when your consumers are watching, by engaging them in moments when they’re listening, with newly announced audio ads”, said YouTube’s Head of Music Lyor Cohen.
I think Lyor makes a good point here about media in general. People are tuning into media of all types, and in different combinations, depending on their personal preference. As a local newspaper, we need to be providing content in those different formats and across multiple platforms, to get our audience’s attention no matter “how people are tuning in”. Audio Articles plays a big part of that strategy. In this blog post, we discuss how you can use this automated tool to create a full length “Audio Edition” podcast for your newspaper with minimal effort.
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