Our Hometown Blog

Last week, expert SEO consultant Michael Cottam joined Our-Hometown President & CEO Matthew Larson for our latest Virtual Conference on SEO for Newspaper Publishers!

Michael gave an incredibly informative presentation, beginning with an introduction to Search Engine Optimization and how Google ranks search results. After tackling some of the common terminology and providing a general overview of what impacts SEO, he moved on to some platform-specific tips for improving SEO when sharing content on Facebook, Twitter, and other social media networks.

He also emphasized the importance of using consistent business information across the web, provided an overview of “linkbuilding”, and noted how positive reviews of your business can help boost your search engine performance as well.

For anyone who was unable to attend live last week, we’ve broken down Michael’s presentation into a YouTube Playlist and have embedded the playlist below.

We highly recommend taking some time to watch the entire presentation. After the first video ends, the next one will keep playing!

Special thanks to Michael Cottam for joining us for this presentation!

Be sure to keep an eye on our weekly newsletter in the coming weeks as we will be announcing more Virtual Conferences in the very near future!

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