Our Hometown Blog

In this publisher interview Vera Lemonovich and Tyler Wood of the Our-Hometown team is joined by Will Brumleve of the Ford County Chronicle in Illinois. We hear about the onboarding process, paywall performance and revenue, ad network implementation, and general feedback on features of the new website.

A few highlights:

Tyler: What did you think of the onboarding process. How do you think that went?

Will: The process was just fine. I mean, we had a little bit of it back and forth, but it was definitely nothing less than what I would have expected or more than what I would have expected. And it was fine. Getting off the ground was good, and even got the paywall up, you know, and to do so on time.

Tyler: And how has the paywall been going for you? Have you gotten any feedback on that from your readers?

Will: I mean, so far so good. I haven’t had any one like cancel and like then take out an online subscription, which was kind of what I was worried about … But that hasn’t happened.

We’ve also we’ve also had some people come back who had stopped their paper, you know, a year ago. And now they’re doing the online [subscription], … I’ve heard good feedback in the sense that our e-edition is up and there’s been some interest in that. There’s been a lot of people who seem to like to have it both ways, you know, print paper and online.

I’m pretty happy with the revenue part of it. … I’m almost like, okay, when is it going to … hit that plateau, but it seems like it’s just kind of been [new subs] every single day.

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