The Seven Percent Rule

“Only 7 percent of monthly unique visitors drive 50 percent of traffic on average”, explains Ken Doctor in a recent article on Newsonomics.  He argues that these “super-fans” need to be monetized to survive online.  This is why we believe that using a customizable paywall is vital to capturing the subscriber revenue that your loyalists are willing to invest in your publication.

Agree or disagree?

Read the rest of the article here:

The Seven Percent Rule: Why A Ridiculously Small Percentage of Digital Audience Drives The Future of News

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