Revenue Opportunities for Newspaper Podcasts | Webinar Replay
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In this live webinar replay, Our-Hometown CEO Matt Larson, is joined by Tyler Wood and Christopher Winders from the OHT team, in which they discuss the revenue opportunities in podcasting. From host-read and programmatic advertising, to new subscription tools on Apple Podcasts and Spotify, there have never been more ways to monetize audio. Matt also demonstrates some of the automated tools for generating audio from text content, including Audio Articles.
Topics Covered
Host Read ads
- Most common format, easy to create.
- Effective at holding audience’s attention since they’re in the same voice/tone of the content.
- Audio Articles includes option to automatically create pre roll ads in the narrator’s voice.
Affiliate Marketing
- Buzzsprout referral link
Programmatic Ad Placements
- Spotify – “Ambassador” 50 listeners, house ads for Anchor
- Buzzspout – Available to podcasts with large audiences
Spotify and Apple Podcasts Subscriptions
- These apps have built their own audience that we can get our brand in front of by bringing our content to them, in a format they prefer.
- Require manual upload to “Anchor” and “Apple Podcast Connect” ($20/year).
- Other platforms include Google Podcasts, Amazon Music, and YouTube Music
Podcast Subscription on your website
- Paywall the podcast playlist on your website in order to collect 100% of the revenue.
- Audio Articles Playlists can be integrated into any website as a 3rd party, with its own paywall to generate “Audio Only” subscription revenue.
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