Reverse Publishing Overview

As the industry continues to shift to a digital-first mindset, many publishers are prioritizing the digital product and spending less time on print.

The Our-Hometown Reverse Publishing tool addresses this approach by allowing you to draft, edit, and publish content directly to your website first, and then export a single article, a category, section or an entire edition for quick and easy import into an Adobe InDesign document for print layout.

After setting up a few matching text styles on the plugin you can then begin creating and exporting content from the article creation page, through a bulk action on the article listing page, or by edition and/or category from the Reverse Publishing page.

The plugin generates a single zip archive containing an XML file with structured content and any media for each story exported.

You can then import the XML directly into an InDesign template which displays the story elements in the Structure panel. Simply drag and drop each element — headline, byline, body, images, etc. into the corresponding frames in your layout.

From this point the process for print pre-production is the same as your normal workflow.

Reverse Publishing allows you to manage all your content created by anyone on your team, directly from your website dashboard, and easily transition from online editing to print layout with minimum effort.